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(Elk Grove, CA - Sept 2008) Moms looking for a place to focus on fitness, make new friends and give back to their communities are flocking to a new fitness trend called Moms In Motion. Founded by teacher, triathlete and mom Jamie Allison in 1999, the company was designed to bring women together in a constructive, meaningful way. “Women—especially moms—often find themselves overwhelmed with multiple roles, and limited time for themselves,” Allison explains. “As a new mom myself, I wanted a place where I could connect with other women in a positive way and who could understand what it meant to be a mom and still get to practice.” With over 40 national teams and 3 international teams (Canada, France and South Africa), Jamie has tapped into a much needed, unique niche.
With that goal in mind, Moms In Motion was born. Each group trains for a specific event (“We’re all about the carrot,” says Allison) and chooses a...
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